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Looking and feeling your best after 40 just became a whole lot easier!

Learn how to dress your unique body, create a great silhouette, mix & match like a pro and have styling fun with new friends

Hello and welcome to the new


I'm so happy you are here!

Maybe you're here because you like to have more fun with style and fashion again

Or perhaps your body has changed and you don't know how to dress it anymore

Perhaps you have fallen into a style rut and you just never feel beautiful or quite like yourself

Or you have a cupboard full of clothes, but nothing to wear!

Believe me, you are not alone feeling this way. Lots of women over 40 find dressing a lot more challenging due to their change in lifestyle, changes to their body or the lack of role models in the media that they can relate to.

I wasn't so different. Only 15 years ago I looked frumpy, did not use accessories much and had no idea how to dress for special occassions or summer. But I learned that with a few small adjustments and paying attention to the details I could look and feel good every day for any ocassion. I bring all that I have learned to this club.

You want to know how to dress for your changing body so you look your absolute best

You want to know how to mix & match easily so you always look interesting

You want dressing to be easy and effortless

You want to stop wasting money and get a wardrobe full of things you love

You want to define your true style

This is where the 40+Style Club can help!

The training, challenges and community in the 40+Style Club can help you:

Get more style,

feel better about your appearance,

have more fun with fashion

and feel more confident and happy in your daily life

The 40+Style Club is unlike any other style training you will find online. We don't just tell you what do do and what to like. You're going on a journey to discover that yourself through the tools and training we give you.

With the resources you will find in the Style Club and the support you will get in the community, you will be able to dress quicker, better and cheaper so you can spend more quality time with your family, friends and the activities you love, knowing that you look amazing!

Hi I'm Sylvia!

I'm the founder of and the 40+Style Club. My site & style courses have alrready helped thousands of  women over 40 ignite their style.

I believe that we can all look fabulous no matter our age, size or lifestyle. Looking good helps you feel better about yourself and therefore happier and more confident in your day-to-day life.

Both myself, the 40+Style team and the other women in the community are here to support you in your journey to feel amazing every single day with ready-made outfits and capsules, fun challenges and style master classes.

I can't wait to connect with you!

"Style is joyful if you allow yourself to have joy"

Stacey London

How can the 40+ style club help you?

Get out of your style rut

We make it easy for you to create interesting outfits with our monthly capsules.

Get style support and inspiration

Make new friends in your private group and see how other 40+ women style the same capsule outfits.

Gain more confidence

Learn through our style masterclasses and practice what you learned in your private community.

Understand YOUR body

Learn how to dress your body and create a balanced and flattering silhouette.

Make dressing fun again

Learn how to mix & match with ease and discover your own unique style.

Do more with less & save money

Build a SMART wardrobe with fewer pieces (and fewer trips to the shops) that will always give you something to wear.

What to expect in the style club?


Get expert advice and tips on one aspect of style that you can apply straight away. This could be dressing for your body type, how to accessorize, winter dressing, hiding your belly etc. We go deep into one topic each month.

You will find videos, a workbook and various resources.

Capsule wardrobes and style challenges

Each month you will get a complete capsule wardrobe  based around the theme of the month. These are 10 different outfits created from 10-15 pieces. Many of which you probably already own.

You will get a complete shopping list for the items so you can purchase them online (optional).

If you like (it's much encouraged!) you can share each outfit in the private 40+Style Club Community. You will be amazed how differently other women have styled the exact same outfit. It will give you lots of new ideas!

Exclusive members-only Facebook group

Our community is the best! You will never be alone in your style journey again and the women in the community are just a click away to answer any questions or give your feedback. It's like having multiple stylists that you can consult for help on an ongoing basis.

Live sessions

Each month we will host a live online session where you can ask questions and discuss the month's style theme with Sylvia and your new friends.

Available training and workshops you'll have access to

Summer style

Don't throw your style out of the window when it gets hot. In this style training you will learn how to look fabulous in summer too!

Accessories Essentials

One of the keys to fabulous style is to use accessories effectively. Learn how you can use scarves, glasses, shoes, belts and hats to your advantage!

Casual style

Look fabulous in casual chic clothes that will keep you comfortable but still show your fabulous style. You will love this casual capsule.

Body types

If you understand your body type, you will know how to dress it. Discover your unique and beautiful body and learn strategies to dress it well.

Spring trends

Discover the trends for spring and learn how to adapt these to your style. Our fabulous spring capsule will get you ready for the season in style!

Hide your belly

Learn to hide your belly with one of our 9 strategies. Use flattering clothes that create a beautiful silhouette that makes you look taller & slimmer!

What Our Members Are Saying

Don't just take it from us, let our customers do the talking about our programs!

"Bravo Sylvia!

I was able to set achievable goals for myself and apply lessons that transformed my style. Examining yourself through the lens of personal style is a challenging process but the results are so rewarding. I loved participating and learning from others."

Elaine Lasher

"Sylvia gets a rave review for creating a supportive environment,  and giving excellent fashion advice.

I loved the casual style challenge. It was so much fun putting together an outfit and getting feedback from others in the group and seeing their interpretations of the same outfit!"

Karen Daniel

"I viewed the styling of participants on Facebook almost daily. I was struck by the differences in how they interpreted the style challenge. It opened my eyes to more possibilities than I had dreamed possible.

I found possibilities of uses for my own wardrobe. Most importantly, I realized that my basic black/white style needed color and interest. I realized I had no florals in my wardrobe, only stripes or solids."

Martha Edmundson

Upcoming style training

How to wear color

Learn how to use color to great effect and combine colors like a pro.

The power of makeup

Elevate your style with the use of makeup and learn simple strategies to look your best every day.

Fall trends & capsule

Let's get ready for fall and explore the latest trends in your new fall capsule.

Our wonderful community of 40+ women is here to support you in your style journey.

You can get their feedback, get inspiration from their outfit, ask questions and connect at our online gatherings.

Evolving your style is just so much more fun within a community!

I'm here to support you in every step of your style journey.

So whenever you have a queston about a look, how to flatter your body type or how to accessorize your party look, just ask for my feedback.

You can also suggest topics to discuss next in the style club.

You will find plenty of style resources in the style club.

From guides to dress your body type to detailed guides and videos on how to create a capsule wardrobe.

Every month we will add to our library of resources through the monthly masterclasses and regular styling videos.

What kind of women are in the club?

There is a great variety of women in the style club aged from 40 - 75. They are super supportive and many have fabulous stye aleady!

Where are they from?

  • 48% North America
  • 21% Europe
  • 16% Australia & NZ
  • 13% Asia
  • 2% Africa

Where are they in their style journey?

  • 15% Identifying stage
  • 30% Discovering
  • 30% Finetuning
  • 25% Evolving

What body type do they have?

  • 16% Apple
  • 18% Pear
  • 31% Rectangle
  • 10% Inverted triangle
  • 25% Hourglass

I loved getting both good and constructive feedback on each of the outfits. I started calling this the “self-esteem group”!
In the last two weeks I learned how to identify gaps in my wardrobe, shop for specific items rather than just “anything that fits”, try different combos and accessories and think critically about my clothes/body type and rule of thirds. I am 5’2, and have a pear shape.

Cheri Kellington

"I’ve really loved this challenge for a number of reasons. I have got to look at my wardrobe with a fresh pair of eyes, evaluating colour, style and proportion as well as new combinations. I have also found that the photos and supportive and constructive comments from this group have enabled me to learn a huge amount."

Wendy Thomson

"Doing the capsule helped me find a workable style within my wardrobe that suited my newly discovered style words, personality, and body type. Previously there has been an abundance of orphaned styles. The capsule has become a baseline – I can see clearly what does and doesn’t go within it, making it clearer to have a sense of direction and cohesion within my wardrobe."

Sue Theron

Your style mentors

Sylvia (50) is editor in chief of 40+Style and will conduct style training and lead the monthly live sessions.

Cynthia (45) used to be a stylist to the stars but now she is devoted to help you get your style groove back

Rosemond (50) is is our beauty and grooming specialist. She has fabulous style too!

Ruth is a stylist and image consultant and will answer any styling questions you may have

Hiring any of the 40+Style stylists would cost you at least US$400 per session
(if that service was  available).

The 40+Style Club allows you to get expert style advice for a fraction of that price
for a whole month for only US$34.

That's less than $1.15 per day!

And not only will you get access to the opinion of our expert stylists, the stylish women of the club will give you their advice too.

It's a small price to pay for getting more style, body and self-confidence that will last you for a lifetime.

Not to mention the amount of money you will save from not buying the wrong things.

The style challenge has been a very helpful exercise that I have enjoyed participating in. It has been so nice sharing style tips with ladies from all over the world.

Vickie Hutcheson

"I loved this challenge. Fun, fun, fun! So helpful and rewarding to finally learn how to put together separates for my pear body type in a modern way.."


"The capsule wardrobe challenge was a great exercise in learning how to shop your closet, get creative with pieces and learn how to save money. I learned a lot."

Cynthia Gainey


All new members get immediate access to our guide on creating a great silhouette using the rule of thirds.

Following this rule is one of the easiest things you can do to get your outfits looking amazing every single time.

Using the rule of thirds will:

  • Make you look taller
  • Make you look slimmer
  • Hide your belly
  • Create an overall flattering silhoutte that is modern and youthful.

Applying the rule of thirds is not difficult to do at all and understanding this rule will lift your style game 100%

"I learned so much from this course. The rule of thirds was a real eye-opener!" 


Take advantage of our awesome bonuses!

Get access to the full 21 Steps course!


When you sign up as a yearly member, you will get our most poopular course 21 Steps to a More Stylish You (worth US$98) absolutely free! (Prefer the accessories course? Get a US$98 discount from our accessorizing course!)

This 21 step course takes you on a journey of discovery to truly understand and develop your own unique style.

This course includes:

  • 21 step online course to take your style from frumpy to fabulous
  • Style assignments so you can practise what you have learned
  • Online forum to ask questions and get support from Sylvia

Are you ready to ignite your style, have styling fun and get support from women over 40 just like you?

Join us now for instant access. The rate of the club will never be lower than this and so long as you don't cancel your rate will never go up!


Low monthly rate
  • Access to All masterclasses
  • Access to all challenges
  • Monthly live sessions
  • Private Facebook group (participation optional)
  • Automatically renews each month
  • Cancel any time
  • Bonus: Understanding the rule of thirds (US$29 value)

Frequently Asked Questions

How time-consuming is the Style Club?

This is not a course so the club will not be time-consuming at all. Likely, the club will save you time as we help you get dressed every month with monthly capsules. Of course you may like to interact with our fabulous community and share outfits during the style challenges, but that will just be a lot of fun!

What kind of clothes will be featured in the challenges?

That will depend on the theme for each month. But in general we focus on casual chic outfits which are suitable for both work and casual situations.

Do I have to buy any new clothes?

We give you a shopping list every month but these are just suggestions. You will find that you have most of the pieces we suggest already in your wardrobe. We are here to help you save money by creating a cohesive wardrobe and showing you many ways in which you can mix and match your clothes.

For what seasons are the capsules created?

The capsules are created with the northern hemisphere in mind, which means winter in December and summer in July. However, you could easily create summer or winter versions from the outfits. Of course the general style advice is applicable to all women all over the world.

Will plus sizes be available too on the shopping list?

Yes, we will always include plus size options for each capsule.

What kind of women will be in the Style Club? I'm 60 already, is that too old?

Absolutely not! There are women of all ages in the Style Club although most of them will be over 40. My experience is that the 60+ group will be well represented too!

I'm not very technical. Is this club easy to use?

Yes! I've kept the site super simple and easy to navigate. All you need to do is login and just browse like a normal website. The community group is on Facebook (optional) which makes it very easy to interact and upload images.

Do I have to be on Facebook?

No, the workshops, challenges and resources are available on the site. Any live workshops will be recorded and made available on the site as well. However, if you wish to participate in the community (which many members find very valuable), upload your outfits or take inspiration from the outfits of others, you will need a Facebook account. If you prefer style training without the active community aspect, you may prefer our style courses which have their own online forums.

In what currency is the price?

All quoted prices are in US$

What happens after I paid?

You will get a welcome email with your access info to the site. You will get immediate access to the current workshop and the style resources. If you can’t find the email, please check your Junk Mail folder or send a note to the 40+StyleClub team. If you paid for a monthly membership, your creditcard or Paypal account will be billed each month. Your yearly membership will be renewed after a year.

Can I upgrade after signing up?

You can switch to a yearly membership at any time, which will go into effect from the first day that you upgrade.

What is your refund policy?

We offer no-questions-asked refunds to all customers within 14 days of your purchase. If you are not satisfied with the resources, videos, challenges and the community support and inspiration, then simply fill in our cancellation form on the site and we will refund your purchase right away.

"I already did the 40+Style Accessory course from Sylvia. I liked that course very much. From that time on I was a bit obsessed with choosing the right clothes apart from choosing the right colours which is something I already often did.

Sylvia has created a safe and supportive environment that has resulted in a tight-knit community. She also provides a lot of style tips, crash courses and examples. You can experiment and get help along the way as you discover what styling choices work for you.

I now know which styles are on trend this year. I have chosen which trends I want to adopt. I understand what I have to obtain to create a spring and summer capsule that will give me lots of outfits to wear.

I would recommend this club to any woman that does not want to be gray mouse. For women who want to be confident in the way they dress, who want to be vibrant. It does not matter which size you have or how old you are. You can shine and stay true to yourself."

Claudia Roskam

"I joined the style club as I was keen on improving my style. I have discovered some outfits which look good on me and some which do not.

I am pear shape and never felt so good about my body. I have started feeling confident."


"The Style Club has helped me by trying combinations of clothes I hadn't thought of.

The sense that you are not alone in your style journey is very reassuring - and it's lovely to be connected with women from all over the world with different stories to tell.

I think all women would benefit from this club. It's inexpensive and it's a supportive community. Everyone can benefit from trying new things."

Jayne Thornton

"I have learned so much from these last 2 weeks.

I have discovered new outfits that I would never tried on my own.

I have also learned that tailoring my clothes to fit is key to looking my best."

Gina Garrene

"Before I joined the 40+Style Club, I had two styles: all out showy and stylish for work . Otherwise, mostly what I called my lazy style: black sweatpants, black t-shirts, black flat, no make-up. Bleh. It made me feel blah, too. And old. I either dressed to impress, or tried to hide by wearing black or gray.

The style club is giving me more options (i.e. shopping my closet, finding my style, dressing for my body, wearing colour), and so much inspiration by just looking at what everyone else came up with - so inspiring!

I have learned that looking good and feeling good go hand in hand and that I should not to be scared of colour.

i also stopped buying the 'ok' clothes and wear my good clothes more often - instead of black yoga pants and t-shirt.

I have started reflecting about my style. how do I want to feel? How do I want to be perceived? It's giving me new options and new confidence.

It's of course still a work in progress, and I take it one day at a time. I focus more on shopping my closet and on using accessories differently. I focus on what works for me. Learn from others. I dress to feel that I am standing up to myself.

The style club is a great wake-up call for women over 40, to get them to feel better about themselves, to feel and look amazing. Thank you Sylvia!"

Catherine Morisset

"The 40+Style Club is like having multiple personal stylists on speed dial"

How much easier & fun would getting dressed be if
you were part of the 40+ style club?

I think you already know the answer to that question and I can't wait to get to know you!

Let me help you get inspired and become a more confident and intuitive dresser

And if for some reason you are not happy with it, just request a refund within 14 days.

Join us now for instant access.

The joining fee will never be lower and will go up soon. You will keep this same low rate forever so long as you don't cancel.


Low monthly rate
  • Low monthly fee
  • Keep the same price forever for as long as you stay a member   

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