Tired of buying the wrong clothes?
The 21 Steps to a More Stylish You Course helps you discover and finetune your style so you can represent yourself as the gorgeous woman that you are. Learn to dress for your body, personality & lifestyle and finally create a wardrobe you love!
I'm so happy you are here!
Maybe you're here because you like to have more fun with style and fashion again
Or perhaps your body has changed and you don't know how to dress it anymore
Perhaps you have fallen into a style rut and you just never feel beautiful or quite like yourself
Or you constantly make buying mistakes and have a wardrobe full of clothes but nothing to wear!
Believe me, you are not alone feeling this way. Lots of women over 40 find dressing a lot more challenging due to their change in lifestyle, changes to their body or the lack of role models in the media that they can relate to.
I wasn't so different. Only 15 years ago I looked frumpy, did not use accessories much and had no idea how to dress for special occassions or summer. I bought way too much too!
But I learned that understanding who I am and what I wanted to say with my style can make all the difference With only a few small adjustments and paying attention to the details, like creating a flattering silhouette and using accessories, I could look and feel good every day for any ocassion. I bring all that I have learned to this course.
You want to know how to dress for your changing body so you look your absolute best
You want to know how to mix & match easily so you always look interesting
You want dressing to be easy and effortless
You want to stop wasting money and get a wardrobe full of things you love
You want to define your own signaure style that shows others exactly who you are
Why is it important to pay attention to your style?
My own style was not always fabulous.
Especially in those times when I did not feel good about myself or worked from home and did not feel it was necessary to put effort into the way I looked.
But guess what?
If you don’t pay attention to yourself and the way you look, you will start to feel even worse!
You will stop feeling feminine or pretty and may feel you are wasting away. You look in the mirror and see a woman you don’t recognise.
Not only will you see someone you don’t relate to, so will others.
The way you look should tell something about you. Your style should reflect your personality and your outlook on life.
Did you know that people make up their mind about you in just a few seconds?
Scary, but true!
If your style does not reflect who you are and how you want to feel or if you don't feel comfortable in the clothes that you wear, it will affect your happiness, opportunities and confidence.
This is where my proven style course 21 Steps to a More Stylish You can help!
This course will:
Get you very clear about you style so you buy the right things and stop wasting money,
give you confidence in your body and will teach you how to dress it to your best advantage,
help you have more fun with style and grooming
and make you feel more confident about your appearance which will make you feel happier in your daily life
The 21 steps to a More Stylish You course is unlike any other style training you will find online.
We don't tell you what do do and what to like. You're going on a journey to discover that yourself through the tools and training we give you.
With the resources you will find in the style course and the style training and support in the Style Club, you will be able to dress quicker, better and cheaper so you can spend more quality time with your family, friends and the activities you love, knowing that you look amazing!
Your style mentors
Sylvia van de Logt is the founder of 40plusstyle.com, the 40+Style Club and creator of the 21 Steps to a More Stylish You course.
Her site & style courses have alrready helped thousands of women over 40 ignite their style. She will be your guide in finding your own true style and live your life with confidence and joy.
Ruth Essex is our expert stylist and image consultant who will be your go-to person for style advice in the community.
She will help you define your best colors and gives detailed feedback on why particular looks work or don't work, always bearing your own personal style (personality) in mind.
How will the 21 steps course be conducted?
This is an online course that will be conducted in the 40+Style Club. All materials are accessible online and you get lifetime access to the course and 6 months access to the style club so you have plenty of time to experiment and can easily fit this into your day-to-day life.
With each step you will receive style training through a short video, course notes and a workbook on an important aspect of style.
You will get a small assignment with each step that will help you to get closer to (understanding) your ideal style. You can complete this (if you like) in the privacy of your home or share it with our supportive community and get feedback from the style mentors and our fabulous members.
With each lesson you will come closer to defining and perfecting your unique style!
What you will get
Full 21 Steps to a More Stylish You Course
21 masterclasses on one aspect of style that will help you define and refine your style divided over 6 modules:
Module 1: Discover and understand your current style (personality), body type and lifestyle
Module 2: Define and find your ideal style and the ideal silhouette and learn about proportions
Module 3: Understand levels of refinement and dress for different occasions + seasonal winter capsule challenge
Module 4: Finetune your style and set the stage for the ideal wardrobe
Module 5: Perfect and highlight your style with the perfect finishing touches and learn to accessorize
Module 6: Put it all together with the right grooming and create a fabulous capsule for spring (+spring challenge)
Seasnonal capsule wardrobes and style challenges
You will have access to our seasonal capsule wardrobes which will get you ready for the next season.
You will get a complete shopping list for the items so you can purchase them online (optional).
You will have access to our fall capsule and you will also receive a (festive) winter capsule in December and a spring capsule in March.
If you like (it's much encouraged!) you can share each outfit in the private 40+Style Club Community. You will be amazed how differently other women have styled the exact same outfit. It will give you lots of new ideas!
Full access to the 40+style club and our exclusive members-only Facebook group for 6 months
Our community is the best! You will never be alone in your style journey and the women in the community are just a click away to answer any questions or give your feedback. It's like having multiple stylists that you can consult for help on an ongoing basis.
Monthly live sessions
Each month we will host a live online session where you can ask questions and discuss the month's training with Sylvia and your new friends.
This will help you
Get out of your style rut
We make it easy for you to create interesting outfits with our monthly capsules.
Feel supported in your style journey
Make new friends in your private group and see how other 40+ women style the same capsule outfits.
Gain more confidence
Learn through our style masterclasses and practice what you learned in your private community.
Understand YOUR body
Learn how to dress your body and create a balanced and flattering silhouette.
Make dressing fun again
Learn how to mix & match with ease and discover your own unique style.
Do more with less & save money
Build a SMART wardrobe with fewer pieces (and fewer trips to the shops) that will always give you something to wear.
What Previous Style Students Are Saying
Don't just take it from us, let our customers do the talking about our programs!
I can’t say enough good things about this course. It contains detailed information and an interactive process that result in real learning about the topic of style.
I was able to set achievable goals for myself and apply lessons that transformed my style. Examining your self through the lens of personal style is a challenging process but the results are so rewarding.
I loved participating and learning from others in the course and continue to follow them on Pinterest, FB and the 40+Style blog to keep on track and evolving my style.Elaine Lasher
I learned so much from this course!
The rule of thirds was a real eye opener. But the thing about the course that impressed me the most were the questions Sylvia asked us.
Having been a teacher before retiring, I appreciate the thought provoking questions that really require some soul searching and deep thought to answer.
The other participants were great as well in helping delve into our style selves. Yes, you can speed through the course but if you take the time for yourself, you will discover wonderful things.
You can walk away with a better sense of what looks good on your body and how to create a wardrobe that makes you happy when you wear it. Loved it and would definitely recommend it.Glenda
Confidence and style improved 100%
This is what I needed.
As I am now well over 40 (they say 60is the new 40) and I was stuck in fashions and style the last decade or more. This course helped me in so many ways. My wardrobe is cleared of cluttering old clothes, I now wear my makeup daily and better, I plan my outfits with care now and mix and match much better.
I really love the impluts and pictures from real women, not just models. I have just upped my budget for a while and am now hooked on fashion and style. Hope I don’t get too critical on some, perhaps I may suggest they do this course.Shirley Baker
"Style is joyful if you allow yourself to have joy"
Bonus 1: get access to this style training instantly! (worth $238)
Don't throw your style out of the window when it gets hot. In this style training you will learn how to look fabulous in summer too!
One of the keys to fabulous style is to use accessories effectively. Learn how you can use scarves, glasses, shoes, belts and hats to your advantage!
The power of color
Find out what colors suit you and how you can use color effectively to look your absolute best!
If you understand your body type, you will know how to dress it. Discover your unique and beautiful body and learn strategies to dress it well.
Master your makeup
Elevate your style with the use of makeup and learn simple strategies to look your best every day.
Hide your belly
Learn to hide your belly with one of our 9 strategies. Use flattering clothes that create a beautiful silhouette that makes you look taller & slimmer!
Bonus 2: Complete guide on the golden ratio and the rule of thirds
All new members get immediate access to our guide on creating a great silhouette using the rule of thirds.
Following this rule is one of the easiest things you can do to get your outfits looking amazing every single time.
Using the rule of thirds will:
- Make you look taller
- Make you look slimmer
- Hide your belly
- Create an overall flattering silhoutte that is modern and youthful.
Applying the rule of thirds is not difficult to do at all and understanding this rule will lift your style game 100%
"I learned so much from this course. The rule of thirds was a real eye-opener!"
I really enjoyed the structure and content of this class. This was a very worthwhile course for anyone interested in refreshing or improving their style. Well done!Diane
Thanks for all your hard work in putting this course together.
I enjoyed it immensely!Susan Street
I truly feel more confident about my style and understand myself better. It is a stellar style course….hands on and fun. Exactly what I needed at this time in my life. Thank you, Sylvia!Cheryl
The capsule wardrobe challenge was a great exercise in learning how to shop your closet, get creative with pieces and learn how to save money. I learned a lot.Cynthia Gainey
"The community is like having multiple personal stylists on speed dial"
What our members are saying about our style training
Frequently Asked Questions
How time-consuming is the Style course?
That depends largely on you. You can go through the material quickly each week or you can do the assignments and spend a bit more time and interact in the community. Assignments can range from 5 - 45 minutes which you can spread over a week or do it in your own time and take the course even slower. Since we also help you plan your seasonal wardrobe, the course may actually save you lots of time!
How long will it take?
I will conduct the course over 6 months so you can focus on one aspect of style each week. Doing this slowly over a longer time means that you can easily fit it into your daily life. If you join after October you can go over the course quicker as some of the steps are already available online.
6 months seems quite long for a course - Why so long?
We all lead busy lives and I find that it's just easier to do one simple task each week rather than do too much in one go. Also, changing our style, body perception and confidence levels is not something you can do overnight. I want you to take your time, experiment with your style and take advantage of the supportive community.
How long will I get access to the course?
You will get access to the course content for as long as this site is active. Membership to the community and other style training is included for 6 months and you will get the option to stay a member after the course ends.
What kind of clothes will be featured in the course?
We feature a variety of styles, but in general we focus on casual chic outfits which are suitable for most work and casual situations.
Do I have to buy any new clothes?
We give you a shopping list during seasonal challenges but these are just suggestions. You will find that you have most of the pieces we suggest already in your wardrobe. We are here to help you save money by creating a cohesive wardrobe and showing you many ways in which you can mix and match your clothes.
For what seasons are the capsules created?
The capsules are created with the northern hemisphere in mind, which means winter in December and summer in July. However, you could easily create summer or winter versions from the outfits. Of course the general style advice is applicable to all women all over the world.
What kind of women will be in the course and style club? I'm 60 already, is that too old?
Absolutely not! Style has no age limit. There are women of all ages in the course and Style Club ranging from 40 - 70. The 60+ group will be well represented too!
I'm not very technical. Is this course easy to use?
Yes! I've kept the site super simple and easy to navigate. All you need to do is login and just browse like a normal website. The community group is on Facebook (optional) which makes it very easy to interact and upload images.
Do I have to be on Facebook?
No, all the course content, challenges and resources are available on the site. Any live workshops will be recorded and made available on the site as well. However, if you wish to participate in the community (which many members find very valuable), get feedback from our style mentors and members, upload your outfits or take inspiration from the outfits of others, you will need a Facebook account.
In what currency is the price?
All quoted prices are in US$
What happens after I paid?
You will get a welcome email with your access info to the site. You will get immediate access to all style training already in the club and the lessons in the style course that have already been posted. If you can’t find the email, please check your Junk, spam or promotion folder in your email programme. If you still can't find it or send a note for support at firstname.lastname@example.org.
What happens after 6 months?
After 6 months, you can choose if you want to remain a member of the style club to access new training and stay part of the community. if you decide not to become a member, you will keep access to all steps in the 21 steps course.
What is your refund policy?
We offer full refunds to all customers within 14 days of your purchase. If you are not satisfied with the training, resources, videos, challenges and the community support and inspiration, then simply fill in our cancellation form on the site and we will refund your purchase right away.
This Style Course exceeded all my expectations.
Every aspect of style is treated comprehensively: clear explanations, lots of photos, related articles, fun and practical assignments and personal feedback from Sylvia.
It was also very motivating to read the posts of other participants: their contemplations, chosen outfits, learning points.
Furthermore, I learned about Pinterest and Stylebook as great tools to discover and elevate my style. I have learned so much during this course and enjoyed every single step of it. Strongly recommended!!Judith Long
This course helped me better understand all the elements that went into and make up style. The assignments for each section were very helpful in thinking through what works for you as an individual.
The course isn’t something that you can do quickly as the assignments took thought. Planning the outfits for each photo assignment took thought as well.
It has enabled me to be a more “conscious” dresser. I really enjoyed the course. The art of personal adornment should not be something we hate or dread, it should be fun. This course was fun!Vickie Hutchesson
I really enjoyed this course and learned a great deal. Sylvia designed a complete, well rounded style course, which took many components of style into consideration, such as body shape, colors, our personalities and likes and dislikes.
I have read about many other style systems, but most of them seem to want to put you in a category and I grew more and more frustrated either trying to fit into a specific category or just struggled trying to wear what was recommended for a certain category or type.
Sylvia’s course allows you to really figure out what your own personal best style is and to just work with your own unique body and your own personality and I can’t say how refreshing and freeing it was!
I just feel like I know what I really should and shouldn’t be looking for in clothing and what I don’t even need to waste my time and money on. I plan to go back and keep working through some of the sections for a while yet.
I highly recommend this course–it is definitely money well spent!!Susan
Prior to joining 40+Style Club, I had been working on my style for 2 years. I had edited my closet down to items that were truly my style, built up my basics and had a clear vision of my style. But I was missing the fine tuning of how to put outfits together as well as taking my style to the next level.
Since joining the 40+ Style Club, I have learned about proportion and silhouette, what colors go together and why, levels of refinement and how do I put pieces together to get the most out of my wardrobe.
The input from the fabulous style mentors and women in the group is priceless. It is a safe place to ask questions, give and get feedback and truly sharpen our style skills.Tracy
Hiring me or the other 40+Style stylists would cost you at least US$400 per session
(if that service was still available).
The 21 steps style course and 6 months access to the style club allows you to get expert style advice for half a year for much less!
It's a small price to pay for getting more style, body and self-confidence that will last you for a lifetime.
Not to mention the amount of money you will save from not buying the wrong things.
100% Money Back guarantee
We have seen time and time again how transformative this programme is for women.
If you follow the steps and do the exercizes, you will feel more beautiful and more confident than ever before.
You will also have developed a unique style that makes you happy.
However, if for some reason you don't feel this is the right course for you,
just let us know within 14 days and we will give you a full refund.
Are you ready to feel confident and happy with your style?
and become a more confident and intuitive dresser?
Then we would love to help you!