Never feel frumpy again!

Learn how to dress your changing body, mix & match like a pro and have fun with new friends in the 40+Style Club private community. Finally create a wardrobe you love!

Welcome to the 40+Style Club!

A style club especially for women over 40, who like to feel and look good.

I'm so happy you are here!

Maybe you're here because you like to have more fun with style and fashion again

Or perhaps your body has changed and you don't know how to dress it anymore

Perhaps you have fallen into a style rut and you just never feel beautiful or quite like yourself

Or you constantly make buying mistakes and have a wardrobe full of clothes but nothing to wear!

Believe me, you are not alone feeling this way. Lots of women over 40 find dressing a lot more challenging due to their change in lifestyle, changes to their body or the lack of role models in the media that they can relate to.

I wasn't so different. Only 15 years ago I looked frumpy, did not use accessories much and had no idea how to dress for special occassions or summer.  I bought way too much too!

But I learned that understanding who I am and what I wanted to say with my style can make all the difference With only a few small adjustments and paying attention to the details, like creating a flattering silhouette and using accessories, I could look and feel good every day for any ocassion. I bring all that I have learned to the style club.

You want to know how to dress for your changing body so you look your absolute best

You want to know how to mix & match easily so you always look interesting

You want dressing to be easy and effortless

You want to stop wasting money and get a wardrobe full of things you love

You want to define your own signaure style that shows others exactly who you are

Why is it important to pay attention to your style?

My own style was not always fabulous.

Especially in those times when I did not feel good about myself or worked from home and did not feel it was necessary to put effort into the way I looked.

But guess what?

If you don’t pay attention to yourself and the way you look, you will start to feel even worse!

You will stop feeling feminine or pretty and may feel you are wasting away. You look in the mirror and see a woman you don’t recognise.

Not only will you see someone you don’t relate to, so will others.

The way you look should tell something about you. Your style should reflect your personality and your outlook on life.

Did you know that people make up their mind about you in just a few seconds?
Scary, but true!

If your style does not reflect who you are and how you want to feel or if you don't feel comfortable in the clothes that you wear, it will affect your happiness, opportunities and confidence.

This is where the 40+Style club can help!

This club will:

Get you very clear about you style so you buy the right things and stop wasting money,

give you confidence in your body and will teach you how to dress it to your best advantage,

help you have more fun with style and grooming

and make you feel more confident about your appearance which will make you feel happier in your daily life

The style training in the club is unlike any other programmes you will find online.

We don't tell you what do do and what to like. You're going on a journey to discover that yourself through the tools and training we give you.

The support from our expert stylist Ruth in the community is top notch and with every comment from her you will be taken one step closer to a more stylish you!

With the resources you will find in the the Style Club, you will be able to dress quicker, better and cheaper so you can spend more quality time with your family, friends and the activities you love, knowing that you look amazing!

Get access to this style training and more instantly!

Winter capsule

Learn how to create a fabulous capsule for winter and create 80 looks from just 14 pieces.

Accessories Essentials

One of the keys to fabulous style is to use accessories effectively. Learn how you can use scarves, glasses, shoes, belts and hats to your advantage!

The power of color

Find out what colors suit you and how you can use color effectively to look your absolute best!

Body types

If you understand your body type, you will know how to dress it. Discover your unique and beautiful body and learn strategies to dress it well.

Master your makeup

Elevate your style with the use of makeup and learn simple strategies to look your best every day.

Hide your belly

Learn to hide your belly with one of our 9 strategies. Use flattering clothes that create a beautiful silhouette that makes you look taller & slimmer!

Your style mentors

Sylvia van de Logt is the founder of, the 40+Style Club and creator of the 21 Steps to a More Stylish You course.

Her site & style courses have alrready helped thousands of women over 40 ignite their style. She will be your guide in finding your own true style and live your life with confidence and joy.

Ruth Essex is our expert stylist and image consultant who will be your go-to person for style advice in the community.

She will help you define your best colors and gives detailed feedback on why particular looks work or don't work, always bearing your own personal style, personality and body shape in mind.

What you will get

Seasnonal capsule wardrobes and style challenges

You will have access to our seasonal capsule wardrobes which will get you ready for the next season.

You will get a complete shopping list for the items so you can purchase them online (optional).

If you like (it's much encouraged!) you can share each outfit in the private 40+Style Club Community. You will be amazed how differently other women have styled the exact same outfit. It will give you lots of new ideas!

Full access to the 40+style club and our exclusive members-only Facebook group for 6 months

Our community is the best! You will never be alone in your style journey and the women in the community are just a click away to answer any questions or give your feedback. It's like having multiple stylists that you can consult for help on an ongoing basis.

Monthly live sessions

Each month we will host a live online session where you can ask questions and discuss the month's training with Sylvia and your new friends.

This will help you

Get out of your style rut

We make it easy for you to create interesting outfits with our monthly capsules.

Feel supported in your style journey

Make new friends in your private group and see how other 40+ women style the same capsule outfits.

Gain more confidence

Learn through our style masterclasses and practice what you learned in your private community.

Understand YOUR body

Learn how to dress your body and create a balanced and flattering silhouette.

Make dressing fun again

Learn how to mix & match with ease and discover your own unique style.

Do more with less & save money

Build a SMART wardrobe with fewer pieces (and fewer trips to the shops) that will always give you something to wear.

What Previous Style Students Are Saying

Don't just take it from us, let our customers do the talking about our programs!

"Style is joyful if you allow yourself to have joy"

Stacey London

Bonus: Complete guide on the golden ratio and the rule of thirds

All new members get immediate access to our guide on creating a great silhouette using the rule of thirds.

Following this rule is one of the easiest things you can do to get your outfits looking amazing every single time.

Using the rule of thirds will:

  • Make you look taller
  • Make you look slimmer
  • Hide your belly
  • Create an overall flattering silhoutte that is modern and youthful.

Applying the rule of thirds is not difficult to do at all and understanding this rule will lift your style game 100%

"I learned so much from this course. The rule of thirds was a real eye-opener!" 


"The community is like having multiple personal stylists on speed dial"

What our members are saying about our style training

Frequently Asked Questions

What kind of clothes will be featured in the club?
We feature a variety of styles, but in general we focus on casual chic outfits which are suitable for most work and casual situations.
Do I have to buy any new clothes?
We give you a shopping list during seasonal challenges but these are just suggestions. You will find that you have most of the pieces we suggest already in your wardrobe. We are here to help you save money by creating a cohesive wardrobe and showing you many ways in which you can mix and match your clothes.
For what seasons are the capsules created?
The capsules are created with the northern hemisphere in mind, which means winter in December and summer in July. However, you could easily create summer or winter versions from the outfits. Of course the general style advice is applicable to all women all over the world.
What kind of women will be in the course and style club? I'm 60 already, is that too old?
Absolutely not! Style has no age limit. There are women of all ages in the course and Style Club ranging from 40 - 70. The 60+ group will be well represented too!
I'm not very technical. Is the style club easy to use?
Yes! I've kept the site super simple and easy to navigate. All you need to do is login and just browse like a normal website. The community group is on Facebook (optional) which makes it very easy to interact and upload images.
Do I have to be on Facebook?
No, all the course content,  challenges and resources are available on the site. Any live workshops will be recorded and made available on the site as well. However, if you wish to participate in the community (which many members find very valuable), get feedback from our style mentors and members, upload your outfits or take inspiration from the outfits of others, you will need a Facebook account.
In what currency is the price?
All quoted prices are in US$
What happens after I paid?
You will get a welcome email with your access info to the site. You will get immediate access to all style training already in the club and the 21 steps style course. If you can’t find the email, please check your Junk, spam or promotion folder in your email programme. If you still can't find it or send a note for support at
What is your refund policy?
We offer full refunds to all customers within 14 days of your purchase. If you are not satisfied with the training, resources, videos, challenges and the community support and inspiration, then simply fill in our cancellation form on the site and we will refund your purchase right away.
This Style Course exceeded all my expectations.

Every aspect of style is treated comprehensively: clear explanations, lots of photos, related articles, fun and practical assignments and personal feedback from Sylvia.

It was also very motivating to read the posts of other participants: their contemplations, chosen outfits, learning points.

Furthermore, I learned about Pinterest and Stylebook as great tools to discover and elevate my style. I have learned so much during this course and enjoyed every single step of it. Strongly recommended!! Judith Long

This course helped me better understand all the elements that went into and make up style. The assignments for each section were very helpful in thinking through what works for you as an individual.

The course isn’t something that you can do quickly as the assignments took thought. Planning the outfits for each photo assignment took thought as well.

It has enabled me to be a more “conscious” dresser. I really enjoyed the course. The art of personal adornment should not be something we hate or dread, it should be fun. This course was fun! Vickie Hutchesson

I really enjoyed this course and learned a great deal. Sylvia designed a complete, well rounded style course, which took many components of style into consideration, such as body shape, colors, our personalities and likes and dislikes.

I have read about many other style systems, but most of them seem to want to put you in a category and I grew more and more frustrated either trying to fit into a specific category or just struggled trying to wear what was recommended for a certain category or type.

Sylvia’s course allows you to really figure out what your own personal best style is and to just work with your own unique body and your own personality and I can’t say how refreshing and freeing it was!

I just feel like I know what I really should and shouldn’t be looking for in clothing and what I don’t even need to waste my time and money on. I plan to go back and keep working through some of the sections for a while yet.

I highly recommend this course–it is definitely money well spent!! Susan

Prior to joining 40+Style Club, I had been working on my style for 2 years. I had edited my closet down to items that were truly my style, built up my basics and had a clear vision of my style. But I was missing the fine tuning of how to put outfits together as well as taking my style to the next level.

Since joining the 40+ Style Club, I have learned about proportion and silhouette, what colors go together and why, levels of refinement and how do I put pieces together to get the most out of my wardrobe.

The input from the fabulous style mentors and women in the group is priceless. It is a safe place to ask questions, give and get feedback and truly sharpen our style skills. Tracy

Hiring an expert stylist would cost you at least US$400 per session which will usually last only a few hours.

The stylists in the style club will give you expert style advice for a whole year for less, which is so much more effective as it's impossible to change your style over night.

It's a small price to pay for getting more style, body and self-confidence that will last you for a lifetime.

Not to mention the amount of money you will save from not buying the wrong clothes.

100% Money Back guarantee

We have seen time and time again how transformative the club and course is for women.

If you follow the training, take the steps in the course and do the exercizes, you will feel more beautiful and more confident than ever before.

You will also have developed a unique style that makes you happy.

However, if for some reason you don't feel the club is for you,
just let us know within 14 days and we will give you a full refund.

still have questions?

If we didn't answer all of your questions, feel free to drop us a line anytime.

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