Want to feel good in your clothes?
(and get lots of compliments)
Learn how to dress your changing body, mix & match like a pro and have fun
with new friends!
Welcome to the 40+Style Club!
A style club especially for women over 40, who like to feel and look good.
I'm so happy you are here!
Maybe you're here because you like to have more fun with style and fashion again
Or perhaps your body has changed and you don't know how to dress it anymore
Perhaps you have fallen into a style rut and you just never feel beautiful or quite like yourself
Or you have a cupboard full of clothes, but nothing to wear!
Believe me, you are not alone feeling this way. Lots of women over 40 find dressing a lot more challenging due to their change in lifestyle, changes to their body or the lack of role models in the media that they can relate to.
I wasn't so different. Only 15 years ago I looked frumpy, did not use accessories much and had no idea how to dress for special occassions or summer.
But I learned that with a few small adjustments and paying attention to the details I could look and feel good every day for any ocassion. I bring all that I have learned to this club.
You want to know how to dress for your changing body so you look your absolute best
You want mixing & matching to be easy so you always look interesting and always will have something to wear
You just want dressing to be easy and effortless
You want to stop wasting money and stop buying the wrong things
You want a wardrobe full of things you love
You want to HAVE FUN with style and fashion
You want help from an expert stylist on a daily basis
You want to make new stylish friends that you can trust and will support you
You just want to feel good about yourself and look fabulous every day.
How can the 40+Style Club help?
The 40+Style Club is a stylish online club especially for women over 40 where we teach you
how to look and feel amazing every single day. Here is what you can expect.
Seasonal capsule wardrobes and style challenges
You will have access to our seasonal capsule wardrobes (4x per year) which will get you ready for the next season.
You will get a complete shopping list for the items so you can purchase them online (optional).
If you like (it's much encouraged as you learn through doing!) you can share each outfit in the private 40+Style Club Community. You will be amazed how differently other women have styled the exact same outfit. It will give you lots of new ideas!
Monthly style training around a particular theme
Dive deeper into one aspect of style and advance your knowledge. Watch the videos and do the exercizes. Take part in the (optional) challenges and advance your style each month.
Get daily feedback from our expert stylist
Members LOVE the feedback from our color expert and stylist Ruth Essex as she provides details explanations for why an outfit works or doesn't work in your private member-only Facebook group.
Monthly live sessions with Sylvia and club members
Each month we will host a live online session where you can ask questions and discuss the month's training with 40+Style founder Sylvia and your new friends.
Monthly live session with Ruth
Meet Ruth live each month in our private group where you can ask her any questions you want or take advantage of her knowledge around the current style theme.
Make new friends in your private member-only facebook community
Last but certainly not least (as this is a favorite feature for many members), get to interact with likeminded women from all over the world. Join style challenges and help eachother with your styling choices. This is an intimate community where we get to know eachother really well!
Get instant access to this style training!
Dive even deeper into color to understand your color contrast!
One of the keys to fabulous style is accessories. Learn how to use them effectively!
The power of color
Learn how to look good in summer too!
Hide your belly
Why show your belly if you can hide it! In this training learn how to flatter your body and creating long & lean lines!
Makeup & grooming
Discover the power of makeup and learn how to enhance your natural beauty!
Learn how to downplay the parts your don't like and highlight the parts you do!
Access all seasonal capsule wardrobes
Get a brand new capsule wardrobe every season where we create up to 100 outfits from just 15 pieces. Adjust them to your own individual style and be ready for the new season!
In the month of September we are creating our fall wardrobe with the fall 2018 Capsule!
Your style mentors
Sylvia van de Logt is the founder of 40plusstyle.com, the 40+Style Club and creator of the 21 Steps to a More Stylish You course.
Her site & style courses have already helped thousands of women over 40 ignite their style. She will be your guide in finding your own true style and live your life with confidence and joy.
Ruth Essex is our expert stylist and color consultant who will be your go-to person for style advice in the community.
She will help you define your best colors and gives detailed feedback on why particular looks work or don't work, always bearing your own personal style, personality and body shape in mind.
What you can expect
Get out of your style rut
Feel supported in your style journey
Gain more confidence
Understand YOUR body
Make dressing fun again
Do more with less & save money
What Members Are Saying
Don't just take it from us, let our customers do the talking about the club!
"Style is joyful if you allow yourself to have joy"
Limited time bonus: Complete guide on the golden ratio and the rule of thirds
All new members get immediate access to our guide on creating a great silhouette using the rule of thirds.
Following this rule is one of the easiest things you can do to get your outfits looking amazing every single time.
Using the rule of thirds will:
- Make you look taller
- Make you look slimmer
- Hide your belly
- Create an overall flattering silhoutte that is modern and youthful.
Applying the rule of thirds is not difficult to do at all and understanding this rule will lift your style game 100%
"I learned so much from this course. The rule of thirds was a real eye-opener!"
"The community is like having multiple personal stylists on speed dial"
Frequently Asked Questions
What kind of clothes will be featured in the club?
Do I have to buy any new clothes?
For what seasons are the capsules created?
Are any clothes included in the seasonal challenges?
We only provide the challenge, the capsule options and the training. There are no clothes or accessories included and you can choose these yourself. You can select from the shopping list (which has a variety of price levels) but also shop your own wardrobe or shop at your local stores.
What kind of women will be in the course and style club? I'm 60 already, is that too old?
I'm not very technical. Is the style club easy to use?
Do I have to be on Facebook?
In what currency is the price?
What happens after I paid?
What is your refund policy?
Feedback From Members
Since joining the 40+ Style Club, I have learned about proportion and silhouette, what colors go together and why, levels of refinement and how do I put pieces together to get the most out of my wardrobe.
The input from the fabulous style mentors and women in the group is priceless. It is a safe place to ask questions, give and get feedback and truly sharpen our style skills. Tracy
Ellen talks about her transformation
"Here is my before and after photo of how my style acumen has changed through the challenges, style club, and of course, Sylvia's inspiration.
I'm finally learning to embrace my personal style, and know what looks good and doesn't, and then make educated decisions on what I wear.
I still need tons of feedback and to continue learning, so I'm so glad the style club is here!"
Hiring an expert stylist would cost you at least US$400 per session which will usually last only a few hours.
The stylists in the style club will give you expert style advice for a whole year for much less, which is so much more effective as evolving your style takes time.
It's a small price to pay for getting more style, body and self-confidence that will last you for a lifetime.
Not to mention the amount of money you will save from not buying the wrong clothes.
100% Money Back guarantee
We have seen time and time again how transformative the club and course is for women.
If you follow the training, take the steps in the course and do the exercizes, you will feel more beautiful and more confident than ever before.
You will also have developed a unique style that makes you happy.
However, if for some reason you don't feel the club is for you,
just let us know within 14 days and we will give you a full refund.
Are you ready to feel confident and happy with your style?
and become a more confident and intuitive dresser?
Then we would love to help you!
Enrollment is currently closed.