Never feel frumpy again!
Learn how to dress your changing body, mix & match like a pro and have fun with new friends in the 40+Style Club private community. Finally create a wardrobe you love!
Welcome to the 40+Style Club!
A style club especially for women over 40, who like to feel and look good.
I'm so happy you are here!
Maybe you're here because you like to have more fun with style and fashion again
Or perhaps your body has changed and you don't know how to dress it anymore
Perhaps you have fallen into a style rut and you just never feel beautiful or quite like yourself
Or you constantly make buying mistakes and have a wardrobe full of clothes but nothing to wear!
Believe me, you are not alone feeling this way. Lots of women over 40 find dressing a lot more challenging due to their change in lifestyle, changes to their body or the lack of role models in the media that they can relate to.
I wasn't so different. Only 15 years ago I looked frumpy, did not use accessories much and had no idea how to dress for special occassions or summer. I bought way too much too!
But I learned that understanding who I am and what I wanted to say with my style can make all the difference With only a few small adjustments and paying attention to the details, like creating a flattering silhouette and using accessories, I could look and feel good every day for any ocassion. I bring all that I have learned to the style club.
You want to know how to dress for your changing body so you look your absolute best
You want to know how to mix & match easily so you always look interesting
You want dressing to be easy and effortless
You want to stop wasting money and get a wardrobe full of things you love
You want to define your own signaure style that shows others exactly who you are
Why is it important to pay attention to your style?
My own style was not always fabulous.
Especially in those times when I did not feel good about myself or worked from home and did not feel it was necessary to put effort into the way I looked.
But guess what?
If you don’t pay attention to yourself and the way you look, you will start to feel even worse!
You will stop feeling feminine or pretty and may feel you are wasting away. You look in the mirror and see a woman you don’t recognise.
Not only will you see someone you don’t relate to, so will others.
The way you look should tell something about you. Your style should reflect your personality and your outlook on life.
Did you know that people make up their mind about you in just a few seconds?
Scary, but true!
If your style does not reflect who you are and how you want to feel or if you don't feel comfortable in the clothes that you wear, it will affect your happiness, opportunities and confidence.
This is where the 40+Style club can help!
This club will:
Get you very clear about you style so you buy the right things and stop wasting money,
give you confidence in your body and will teach you how to dress it to your best advantage,
help you have more fun with style and grooming
and make you feel more confident about your appearance which will make you feel happier in your daily life
The style training in the club is unlike any other programmes you will find online.
We don't tell you what do do and what to like. You're going on a journey to discover that yourself through the tools and training we give you.
The support from our expert stylist Ruth in the community is top notch and with every comment from her you will be taken one step closer to a more stylish you!
With the resources you will find in the the Style Club, you will be able to dress quicker, better and cheaper so you can spend more quality time with your family, friends and the activities you love, knowing that you look amazing!
Get access to this style training and more instantly!
Learn how to create a fabulous capsule for winter and create 80 looks from just 14 pieces.
One of the keys to fabulous style is to use accessories effectively. Learn how you can use scarves, glasses, shoes, belts and hats to your advantage!
The power of color
Find out what colors suit you and how you can use color effectively to look your absolute best!
If you understand your body type, you will know how to dress it. Discover your unique and beautiful body and learn strategies to dress it well.
Master your makeup
Elevate your style with the use of makeup and learn simple strategies to look your best every day.
Hide your belly
Learn to hide your belly with one of our 9 strategies. Use flattering clothes that create a beautiful silhouette that makes you look taller & slimmer!
Your style mentors
Sylvia van de Logt is the founder of 40plusstyle.com, the 40+Style Club and creator of the 21 Steps to a More Stylish You course.
Her site & style courses have alrready helped thousands of women over 40 ignite their style. She will be your guide in finding your own true style and live your life with confidence and joy.
Ruth Essex is our expert stylist and image consultant who will be your go-to person for style advice in the community.
She will help you define your best colors and gives detailed feedback on why particular looks work or don't work, always bearing your own personal style, personality and body shape in mind.
What you will get
Seasnonal capsule wardrobes and style challenges
You will have access to our seasonal capsule wardrobes which will get you ready for the next season.
You will get a complete shopping list for the items so you can purchase them online (optional).
If you like (it's much encouraged!) you can share each outfit in the private 40+Style Club Community. You will be amazed how differently other women have styled the exact same outfit. It will give you lots of new ideas!
Full access to the 40+style club and our exclusive members-only Facebook group for 6 months
Our community is the best! You will never be alone in your style journey and the women in the community are just a click away to answer any questions or give your feedback. It's like having multiple stylists that you can consult for help on an ongoing basis.
Monthly live sessions
Each month we will host a live online session where you can ask questions and discuss the month's training with Sylvia and your new friends.
Full access to the 21 Steps to More Stylish You Course
21 masterclasses on one aspect of style that will help you define and refine your style divided over 6 modules:
Module 1: Discover and understand your current style (personality), body type and lifestyle
Module 2: Define and find your ideal style and the ideal silhouette and learn about proportions
Module 3: Understand levels of refinement and dress for different occasions + seasonal winter capsule challenge
Module 4: Finetune your style and set the stage for the ideal wardrobe
Module 5: Perfect and highlight your style with the perfect finishing touches and learn to accessorize
Module 6: Put it all together with the right grooming and create a fabulous capsule for spring (+spring challenge)
This will help you
Get out of your style rut
Feel supported in your style journey
Gain more confidence
Understand YOUR body
Make dressing fun again
Do more with less & save money
What Previous Style Students Are Saying
Don't just take it from us, let our customers do the talking about our programs!
"Style is joyful if you allow yourself to have joy"
Bonus 1: Get access to the 21 steps style course!
This is 40+Style's proven style course that has already helped hundreds of women in the 40s, 50s and 60s ignite their style.
With each step in the course you will come closer to identifying your unique true style and will be given the tools to dress effortlessly every day. Each lesson contains a video from Sylvia & Ruth, a workbook and support in the community.
You will get a small assignment with each step that will help you get closer to (understanding) your ideal style. You can complete this (if you like) in the privacy of your home or share it with our supportive community and get feedback from the style mentors and our fabulous members.
With each lesson you will come closer to defining and perfecting your unique style!
Bonus 2: Complete guide on the golden ratio and the rule of thirds
All new members get immediate access to our guide on creating a great silhouette using the rule of thirds.
Following this rule is one of the easiest things you can do to get your outfits looking amazing every single time.
Using the rule of thirds will:
- Make you look taller
- Make you look slimmer
- Hide your belly
- Create an overall flattering silhoutte that is modern and youthful.
Applying the rule of thirds is not difficult to do at all and understanding this rule will lift your style game 100%
"I learned so much from this course. The rule of thirds was a real eye-opener!"
"The community is like having multiple personal stylists on speed dial"
What our members are saying about our style training
Frequently Asked Questions
What kind of clothes will be featured in the club?
Do I have to buy any new clothes?
For what seasons are the capsules created?
What kind of women will be in the course and style club? I'm 60 already, is that too old?
I'm not very technical. Is the style club easy to use?
Do I have to be on Facebook?
In what currency is the price?
What happens after I paid?
What is your refund policy?
Every aspect of style is treated comprehensively: clear explanations, lots of photos, related articles, fun and practical assignments and personal feedback from Sylvia.
It was also very motivating to read the posts of other participants: their contemplations, chosen outfits, learning points.
Furthermore, I learned about Pinterest and Stylebook as great tools to discover and elevate my style. I have learned so much during this course and enjoyed every single step of it. Strongly recommended!! Judith Long
The course isn’t something that you can do quickly as the assignments took thought. Planning the outfits for each photo assignment took thought as well.
It has enabled me to be a more “conscious” dresser. I really enjoyed the course. The art of personal adornment should not be something we hate or dread, it should be fun. This course was fun! Vickie Hutchesson
I have read about many other style systems, but most of them seem to want to put you in a category and I grew more and more frustrated either trying to fit into a specific category or just struggled trying to wear what was recommended for a certain category or type.
Sylvia’s course allows you to really figure out what your own personal best style is and to just work with your own unique body and your own personality and I can’t say how refreshing and freeing it was!
I just feel like I know what I really should and shouldn’t be looking for in clothing and what I don’t even need to waste my time and money on. I plan to go back and keep working through some of the sections for a while yet.
I highly recommend this course–it is definitely money well spent!! Susan
Since joining the 40+ Style Club, I have learned about proportion and silhouette, what colors go together and why, levels of refinement and how do I put pieces together to get the most out of my wardrobe.
The input from the fabulous style mentors and women in the group is priceless. It is a safe place to ask questions, give and get feedback and truly sharpen our style skills. Tracy
Hiring an expert stylist would cost you at least US$400 per session which will usually last only a few hours.
The stylists in the style club will give you expert style advice for a whole year for less, which is so much more effective as it's impossible to change your style over night.
It's a small price to pay for getting more style, body and self-confidence that will last you for a lifetime.
Not to mention the amount of money you will save from not buying the wrong clothes.
100% Money Back guarantee
We have seen time and time again how transformative the club and course is for women.
If you follow the training, take the steps in the course and do the exercizes, you will feel more beautiful and more confident than ever before.
You will also have developed a unique style that makes you happy.
However, if for some reason you don't feel the club is for you,
just let us know within 14 days and we will give you a full refund.
Are you ready to feel confident and happy with your style?
and become a more confident and intuitive dresser?
Then we would love to help you!