Feel fabulous every day!

Learn how to dress your changing body, mix & match like a pro and have fun with new friends in the 40+Style Club private community. Finally create a wardrobe you love!

Welcome to the 40+Style Club!

A style club especially for women over 40, who like to feel and look good.

I'm so happy you are here!

Maybe you're here because you like to have more fun with style and fashion again

Or perhaps your body has changed and you don't know how to dress it anymore

Perhaps you have fallen into a style rut and you just never feel beautiful or quite like yourself

Or you have a cupboard full of clothes, but nothing to wear!

Believe me, you are not alone feeling this way. Lots of women over 40 find dressing a lot more challenging due to their change in lifestyle, changes to their body or the lack of role models in the media that they can relate to.

I wasn't so different. Only 15 years ago I looked frumpy, did not use accessories much and had no idea how to dress for special occassions or summer. But I learned that with a few small adjustments and paying attention to the details I could look and feel good every day for any ocassion. I bring all that I have learned to this club.

You want to know how to dress for your changing body so you look your absolute best

You want mixing & matching to be easy so you always look interesting and always will have something to wear

You just want dressing to be easy and effortless

You want to stop wasting money and stop buying the wrong things

You want a wardrobe full of things you love

You want to HAVE FUN with style and fashion

You want help from an expert stylist on a daily basis

You want to make new stylish friends that you can trust and will support you

You just want to feel good about yourself and look fabulous every day.

How can the 40+Style Club help?

The 40+Style Club is a stylish online club especially for women over 40 where we teach you
how to look and feel amazing every single day. Here is what you can expect.

Seasnonal capsule wardrobes and style challenges

You will have access to our seasonal capsule wardrobes (4x per year) which will get you ready for the next season.

You will get a complete shopping list for the items so you can purchase them online (optional).

If you like (it's much encouraged as you learn through doing!) you can share each outfit in the private 40+Style Club Community. You will be amazed how differently other women have styled the exact same outfit. It will give you lots of new ideas!

Monthly style training around a particular theme

Dive deeper into one aspect of style and advance your knowledge. Watch the videos and do the exercizes. Take part in the (optional) challenges and advance your style each month.

Get daily feedback from our expert stylist

Members LOVE the feedback from our color expert and stylist Ruth Essex as she provides details explanations for why an outfit works or doesn't work in your private member-only Facebook group.

Monthly live sessions with Sylvia and club members

Each month we will host a live online session where you can ask questions and discuss the month's training with 40+Style founder Sylvia and your new friends.

Monthly live session with Ruth

Meet Ruth live each month in our private group where you can ask her any questions you want or take advantage of her knowledge around the current style theme.

Make new friends in your private member-only facebook community

Last but certainly not least (as this is a favorite feature for many members), get to interact with likeminded women from all over the world. Join style challenges and help eachother with your styling choices. This is an intimate community where we get to know eachother really well!

 

Get instant access to this style training!

Advanced Color

Dive even deeper into color to understand your color contrast!

Accessories Essentials

One of the keys to fabulous style is accessories. Learn how to use them effectively!

The power of color

Find out what colors suit you and how you can use color effectively to look your absolute best!

Hide your belly

Why show your belly if you can hide it! In this training learn how to flatter your body and creating long & lean lines!

Makeup & grooming

Discover the power of makeup and learn how to enhance your natural beauty!

Body types

Learn how to downplay the parts your don't like and highlight the parts you do!

This month's style training

Say hello to the new Summer Capsule.

13 pieces - 76 outfits!

Shop from our shopping list or shop your wardrobe and come join this fun challenge where we will interpret 10 outfits from this challenge to suit our own individual style.

Access all seasonal capsule wardrobes

Get a brand new capsule wardrobe every season where we create up to 80 outfits from just 15 pieces. Adjust them to your own individual style and be ready for the new season!

Your style mentors

Sylvia van de Logt is the founder of 40plusstyle.com, the 40+Style Club and creator of the 21 Steps to a More Stylish You course.

Her site & style courses have already helped thousands of women over 40 ignite their style. She will be your guide in finding your own true style and live your life with confidence and joy.

Ruth Essex is our expert stylist and color consultant who will be your go-to person for style advice in the community.

She will help you define your best colors and gives detailed feedback on why particular looks work or don't work, always bearing your own personal style, personality and body shape in mind.

What you can expect

Get out of your style rut

We make it easy for you to create interesting outfits with our monthly capsules.

Feel supported in your style journey

Make new friends in your private group and see how other 40+ women style the same capsule outfits.

Gain more confidence

Learn through our style masterclasses and practice what you learned in your private community.

Understand YOUR body

Learn how to dress your body and create a balanced and flattering silhouette.

Make dressing fun again

Learn how to mix & match with ease and discover your own unique style.

Do more with less & save money

Build a SMART wardrobe with fewer pieces (and fewer trips to the shops) that will always give you something to wear.

Want to have a look inside?

Take a little tour inside the club.

What Members Are Saying

Don't just take it from us, let our customers do the talking about the club!

"Style is joyful if you allow yourself to have joy"

Stacey London

Limited time bonus: Complete guide on the golden ratio and the rule of thirds

All new members get immediate access to our guide on creating a great silhouette using the rule of thirds.

Following this rule is one of the easiest things you can do to get your outfits looking amazing every single time.

Using the rule of thirds will:

  • Make you look taller
  • Make you look slimmer
  • Hide your belly
  • Create an overall flattering silhoutte that is modern and youthful.

Applying the rule of thirds is not difficult to do at all and understanding this rule will lift your style game 100%

"I learned so much from this course. The rule of thirds was a real eye-opener!" 

Glenda

"The community is like having multiple personal stylists on speed dial"

Frequently Asked Questions

What kind of clothes will be featured in the club?
We feature a variety of styles, but in general we focus on casual chic outfits which are suitable for most work and casual situations.
Do I have to buy any new clothes?
We give you a shopping list during seasonal challenges but these are just suggestions. You will find that you have most of the pieces we suggest already in your wardrobe. We are here to help you save money by creating a cohesive wardrobe and showing you many ways in which you can mix and match your clothes.
For what seasons are the capsules created?
The capsules are created with the northern hemisphere in mind, which means winter in December and summer in July. However, you could easily create summer or winter versions from the outfits. Of course the general style advice is applicable to all women all over the world.
Are any clothes included in the seasonal challenges?

We only provide the challenge, the capsule options and the training. There are no clothes or accessories included and you can choose these yourself. You can select from the shopping list (which has a variety of price levels) but also shop your own wardrobe or shop at your local stores.

What kind of women will be in the course and style club? I'm 60 already, is that too old?
Absolutely not! Style has no age limit. There are women of all ages in the course and Style Club ranging from 40 - 70. The 60+ group will be well represented too!
I'm not very technical. Is the style club easy to use?
Yes! I've kept the site super simple and easy to navigate. All you need to do is login and just browse like a normal website. The community group is on Facebook (optional) which makes it very easy to interact and upload images.
Do I have to be on Facebook?
No, all the course content,  challenges and resources are available on the site. Any live workshops will be recorded and made available on the site as well. However, if you wish to participate in the community (which many members find very valuable), get feedback from our style mentors and members, upload your outfits or take inspiration from the outfits of others, you will need a Facebook account.
In what currency is the price?
All quoted prices are in US$
What happens after I paid?
You will get a welcome email with your access info to the site. You will get immediate access to all style training already in the club. If you can’t find the email, please check your Junk, spam or promotion folder in your email programme. If you still can't find, send a note for support at support@40plusstyle.com.
What is your refund policy?
We offer full refunds to all customers within 14 days of your purchase. If you are not satisfied with the training, resources, videos, challenges and the community support and inspiration, then simply fill in our cancellation form on the site and we will refund your purchase right away.

Feedback From Members

Prior to joining 40+Style Club, I had been working on my style for 2 years. I had edited my closet down to items that were truly my style, built up my basics and had a clear vision of my style. But I was missing the fine tuning of how to put outfits together as well as taking my style to the next level.

Since joining the 40+ Style Club, I have learned about proportion and silhouette, what colors go together and why, levels of refinement and how do I put pieces together to get the most out of my wardrobe.

The input from the fabulous style mentors and women in the group is priceless. It is a safe place to ask questions, give and get feedback and truly sharpen our style skills. Tracy

Ellen talks about her transformation

"Here is my before and after photo of how my style acumen has changed through the challenges, style club, and of course, Sylvia's inspiration.

I'm finally learning to embrace my personal style, and know what looks good and doesn't, and then make educated decisions on what I wear.

I still need tons of feedback and to continue learning, so I'm so glad the style club is here!"

Ellen

Hiring an expert stylist would cost you at least US$400 per session which will usually last only a few hours.

The stylists in the style club will give you expert style advice for a whole year for much less, which is so much more effective as evolving your style takes time.

It's a small price to pay for getting more style, body and self-confidence that will last you for a lifetime.

Not to mention the amount of money you will save from not buying the wrong clothes.

100% Money Back guarantee

We have seen time and time again how transformative the club and course is for women.

If you follow the training, take the steps in the course and do the exercizes, you will feel more beautiful and more confident than ever before.

You will also have developed a unique style that makes you happy.

However, if for some reason you don't feel the club is for you,
just let us know within 14 days and we will give you a full refund.

Are you ready to feel confident and happy with your style?

and become a more confident and intuitive dresser?

Then we would love to help you!

Enrol in the 40+Style Club today and get instant access!

Monthly membership

US$37/month
  • Seasonly capsules (valued at $49)
  • Access to all style training (valued at $279)
  • Access to all resources and videos (valued at $299)
  • Expert daily feedback from 40+Style stylist Ruth Essex in the community (valued at $450)
  • Monthly live group coaching by Sylvia (valued at $350)
  • Access to an amazing group of supportive, stylish women (priceless)
  • Renews each month unless you cancel

still have questions?

If we didn't answer all of your questions, feel free to drop us a line anytime.

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